sourcing specialist
Title posted on indeed.com -
PPC Specialist
Posted on May 10, 2024
by
Employer details
Woodland Mills
Job details
*About Woodland Mills:*
Woodland Mills was founded by two friends who shared a love for solving mechanical problems from a young age. As landowners, they were unable to find well-built, affordable forestry equipment, so they decided to engineer it themselves. From the moment they established Woodland Mills in 2009, the company's mission was clear: to offer robust, high-performance products at a reasonable price, while eliminating unnecessary intermediate costs by selling directly to customers.
Woodland Mills has become globally recognized as a leader in affordable forestry equipment, with a full line of portable sawmills, woodchippers, stump grinders, log arches and trailers. The company is headquartered in Ontario, Canada, with a 100,000 square foot warehousing and distribution network that extends throughout North America.
Woodland Mills products are trusted by acreage owners, hobby farmers, woodworkers and DIY enthusiasts. That loyal customer base continues to deliver industry-leading ratings, thanks to a solid commitment to quality, exceptional customer care and technical support. The co-owners remain actively involved in Woodland Mills, driving innovation and ensuring every product upholds their commitment to practical innovation and lasting value.
*Position Overview: *
Are you looking for a role where you will have immediate impact with the work you are doing? Does growing our accounts and driving a lower customer acquisition cost excite you? Do you want the flexibility of a hybrid remote work arrangement? If you answered yes to any of these questions we want to hear from you!
We are seeking a dynamic and experienced PPC Specialist to join our growing marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing paid search strategies across various platforms such as Google Ads, Bing Ads, and various social media channels. You will play a key role in driving targeted traffic, maximizing ROI, and achieving business objectives through effective Search Engine Marketing campaigns.
*Key Responsibilities:*
· Develop, implement, and optimize long and short term PPC campaigns across platforms such as Google Ads and Bing Ads.
· Conduct research and analyze data to identify the most effective keywords and targeting strategies for paid search campaigns.
· Ensure that campaigns are targeted effectively to reach the right audience, and manage ad spend to maximize ROI.
· Monitor and analyze campaign performance metrics regularly to identify opportunities for improvement and adjust campaigns accordingly.
· Track and report on KPIs to assess performance and pinpoint issues.
· Write attractive and concise copy for adverts.
· Suggest and develop new campaigns across multiple channels.
· Maintain partnerships with PPC ad platforms and vendors.
· Find ways to reduce the risk of click fraud and irrelevant spend.
· Keep abreast of PPC and SEM trends
*Qualifications and Education Requirements*
· 1-2 years of experience in a PPC/SEM or Digital Marketing capacity.
· Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly.
· Excellent communication and teamwork skills to collaborate cross functionally with other marketing team members.
· Knowledge of SEO and digital marketing concepts.
· Familiarity with multiple platforms (e.g., AdWords, Bing, Yahoo) is required.
· Proficient knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.).
· Understanding of HTML and XML is a plus.
· BSc/BA in Marketing, Digital Media, or a related field or a combination of education and experience.
· AdWords and Bing Ads certifications are a plus.
*Additional Skills and Experience:*
· Strong attention to detail and ability to manage multiple campaigns simultaneously.
· Strong understanding of digital marketing KPIs and their impact on business objectives.
· Strong analytical skills to interpret data and derive actionable insights
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LocationPort Perry, ON
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Salary$70,000 to $80,000YEAR annually
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9274159495
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