director, marketing
Title posted on indeed.com -
Marketing Director
Posted on
May 07, 2024
by
Employer details
MTY Group
Job details
*Marketing Director*
*About this Role:*
We are seeking a dynamic and experienced Marketing Director to lead our marketing team and drive the development and execution of innovative marketing strategies. The successful candidate will be responsible for overseeing all aspects of our marketing efforts, from strategic planning to campaign execution. The Marketing Director will play a key role in enhancing brand awareness, driving customer acquisition, and ultimately contributing to the overall success of the company.
The Marketing Director will report directly to the VP Marketing Strategies.
*Reporting to:* VP Marketing Strategies
*What we offer*
* 3 weeks vacation and 5 mobile days
* Flexibility to work from home
* Employee Profit Sharing Plan with matching employer contributions
* Monthly company wide recognition awards with quarterly and yearly winners
* Casual business attire workplace
* Standard or extensive company health and dental plans
* Health spending account and Wellness spending account
* Employee Assistance program with access to a wide range of services from mental health to legal and financial coaching
* 2000$ reimbursement for professional designation costs or continuing education
*Responsibilities:*
Strategic Leadership:
* Collaborate with senior management in strategic planning process and develop annual marketing KPIs with planned budget/spend to deliver.
* Develop and implement comprehensive marketing strategies aligned with company goals.
* Provide strategic direction and vision to the marketing team.
Team Management:
* Lead, mentor, and manage a high-performing marketing team.
* Foster a collaborative and creative work environment.
Budget Oversight:
* Manage and optimize the marketing budget to maximize ROI.
* Ensure cost-effective allocation of resources across various marketing channels.
Brand Management:
* Maintain and strengthen brand identity through consistent messaging and visual representation.
* Oversee the development of marketing collateral and brand assets.
Campaign Development and Execution:
* Drive the development and execution of integrated marketing campaigns.
* Monitor and analyze campaign performance to make data-driven adjustments.
Market Research:
* Stay informed about industry trends, competitor activities, and market dynamics.
* Use market insights to identify opportunities and threats.
Cross-Functional Collaboration:
* Collaborate with Ops team, product development, and other departments to align marketing strategies with overall business objectives.
* Ensure seamless communication and integration across teams.
Relationship Building:
* Build and maintain relationships with external partners, agencies, and vendors.
* Negotiate and manage contracts with third-party service providers.
*Qualifications:*
Education:
* Bachelor?s or master?s degree in marketing, Business Administration, or a related field.
Experience:
* 7+ years of proven experience in progressively responsible marketing roles in a consumer facing industry, with a minimum of 3 years in a leadership position.
* Foodservice/Restaurant industry experience preferred
Leadership Skills:
* Strong team management skills and ability to influence at senior management level
* Cross functional team leadership ensuring critical paths, details and timelines and deliverables.
Strategic Thinking:
* Ability to think strategically and translate business goals into effective marketing strategies.
Analytical Skills:
* Strong analytical and data-driven decision-making skills.
Communication:
* Excellent communication skills, both written and verbal.
Digital Focus:
* Proficiency in marketing technologies, analytics tools, and digital channels to deliver off premise growth for online/mobile, loyalty and delivery channels.
Entrepreneurial:
* Results driven, proactive self-starter with the ability to adapt to changing market conditions and lead the team through evolving challenges.
Please note that any job offer will
-
LocationRichmond Hill, ON
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SalaryNot available
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Terms of employment
Permanent employmentFull time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9268703533
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