digital marketing specialist
Posted on April 24, 2024
by
Employer details
Sensi Brands Inc
Job details
*Position:* Full Time - Digital Marketing Specialist
*Location:* Richmond Hill, ON (Hybrid)
*Expected Start Date:* As soon as possible
*Annual Salary:* $50,000 ? $60,000
*About Sensi Brands Inc.*
Sensi Brands Inc.TM (SBI) is a vertically integrated federally licensed cannabis cultivation, processing, and consumer packaged goods company. SBI has established a world-class cannabis product innovation centre and operates a portfolio of award-winning, market leading adult use cannabis brands including Station House, Sensimila, Potluck, as well as our medical cannabis brand - Good Greens Medical.
SBI operates five lines of business servicing the domestic and global cannabis industry including: wholesale product distribution, a consumer brands portfolio, a medical marketplace, a full-service medical cannabis clinic, and a retail ?farm-gate? store located at our production facilities in St. Thomas, Ontario.
To learn more about Sensi Brands: please visit www.sensibrands.ca
*Job Description*
Reporting to the Senior Brand Manager, the Digital Marketing Specialist will be responsible for the management and implementation of digital marketing strategies, optimizing marketing tactics across all digital channels and ensuring compliance with the Cannabis Act. In addition, the Digital Marketing Specialist will oversee the day-to-day implementation of all digital touchpoints and channels, from social to email to landing pages across our recreational brands, farmgate retail store and medical marketplace.
*As the Digital Marketing Specialist, you will...*
* Develop and execute email and social media calendars for all brands.
* Coordinate in-house content production for product launches and brand marketing campaigns with the Creative & Brand Marketing teams.
* Oversee and execute social media strategy across all channels for our recreational brand portfolio, including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc.
* Manage end-to-end email marketing campaigns, from development to deployment, and conduct post-campaign analytics.
* Handle community management across all brand channels, from Instagram to Reddit.
* Maintain accurate product listings, including descriptions and specifications, across all relevant platforms.
* Capture content for social media platforms.
* Provide comprehensive analytical reporting of campaign performance, identifying key insights and areas for improvement.
* Monitor project statuses with vendors and internal teams across all digital campaigns.
* Ensure consistency in brand messaging and creative direction by managing content across different platforms and brands.
* Fulfill any additional duties or responsibilities as assigned, contributing flexibly and proactively to the team's objectives and initiatives.
*As an experienced professional, you will have...*
* Bachelor's degree in marketing, communications, or a related field.
* Minimum 1-3 years experience in digital marketing, preferably in the cannabis industry.
* Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and analytics platforms.
* Proficiency in using Microsoft 365 suite (Teams, Outlook, Excel, PowerPoint, and Word).
* Proficiency in using Adobe suite products (Photoshop, Illustrator, InDesign).
* Familiarity with Shopify and WordPress platforms would be considered an asset.
* Strong copywriting abilities & comprehension of CMS platforms.
* Strong understanding of the Cannabis Industry, including Cannabis Act regulations, with a clear passion for the recreational and medical cannabis industry in Canada.
* Excellent communication skills, both written and verbal, with a keen eye for detail.
* Strong ability to multitask, prioritize tasks in fast-paced environments, and collaborate effectively while also demonstrating independence when necessary.
* Creative thinking and problem-solving skills to drive digital marketing initiatives.
* Strong analytical skills to inte
-
LocationRichmond Hill, ON
-
Salary$50,000 to $60,000YEAR annually
-
Terms of employment
Permanent employmentFull time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9251531651
Important notice: This job posting has been provided by a partner site. Job Bank is not responsible for this content.
Report a problem with this job posting
Thank you for your help!
You will not receive a reply. For enquiries, please contact us.